“Maybe Christmas, he thought, doesn’t come from a store…”


With a chill in the air and the glow of the holidays around us, we’re pleased to extend our first season’s greetings to you. And as part of our extended family, we’d like your help in trimming a very special tree. Think three sizes too big.

Just like this year has not been just any year. This, our friends, is not just any tree. We have the opportunity to decorate a tree displayed in the beautifully orchestrated Festival of Trees, hosted by The Indiana Historical Society.

Our tree is inspired by the words of the most famous Grinch of them all. “Maybe Christmas, he thought, doesn’t come from a store. Maybe Christmas, perhaps, means a little bit more”.

Starting today through November 13, we want you to help us deck the halls by providing a brief explanation or just a simple word that makes Christmas a little bit more. Simply type your word or explanation below. We will scribe your response on an ornament with your name and feature it on our tree downtown Indianapolis at The Indiana Historical Society Festival of Trees.

These special, beloved trees will be on display November 20 through Christmas Day. Once the Festival is over, ornaments won’t be thrown away, but will start an annual tradition to be displayed in our store for many years to come. As your family and our customers continue to grow, so too, will our tree. Traditions need to start somewhere, so please join our community, our friends and us, as this one takes root.

Facebook, Instagram and Twitter will be our elves as we update you on our little tree. Throughout November and December, we will feature your words and a picture of your ornament so others can hear your story of why Christmas doesn’t come from a store, an why it means a little bit more.

Start listing your thoughts below! We have a pretty big tree to decorate and we want you a part of it.

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